Health Super re-launch its new brand

Leading industry super fund, Health Super, will launch its new brand with a campaign designed to clearly position the Fund as 'the industry fund for the people who care'. 

"Health Super underwent a major brand and cultural overhaul in 2009 and now it's time to communicate this new brand positioning to our target audiences", explains Megan McAlpine, Marketing Manager, Health Super. "The new campaign aims to show members that we put them at the very heart of our offering, and to help promote this, we have used actual members in all of the campaign advertisements".

Health Super is one of Australia's oldest industry super funds, having been founded in 1966, and it is focused on maximizing the retirement savings of individuals working in the health and community sectors.

The campaign has been developed in conjunction with advertising agency, The Furnace. "We were delighted to be appointed as Health Super's agency and to have the chance of bringing their new brand positioning to life," said John Perry, Managing Director of The Furnace, Melbourne. "It's not often with an advertising campaign that you get to work with a brand's actual customers and communicate their personal interests in such an authentic and genuine way."

For further information, please contact Health Super on 1800 331 719 8.30am - 6.00pm, or via Email